Before you use this: please read Before You Use These Materials — particularly if you are currently in a family court matter. Pitching your individual case to a journalist is not what this toolkit is for and will hurt the broader effort.
A self-contained kit any citizen, advocate, or researcher can use to bring the family court accountability story to a journalist in their region. It contains a media one-pager (the data summary that any reporter, anywhere in the country, can use as the foundation for a state-specific or national piece), a pitch email template, and guidance on what makes a pitch land.
It does not target specific outlets or specific reporters. The reform community has many people who know their local press; this toolkit is the raw material those people can adapt.
Keep it short. Reporters delete long pitches unread. Aim for around 200 words and a clear ask.
Subject: Story tip — the dataset family courts have spent a century not publishing
Hi [REPORTER FIRST NAME],
I’m writing about something I think falls in the territory of [REPORTER’S BEAT — e.g., “your accountability reporting” / “your courts coverage” / “your investigations on administrative law”].
American family courts decide custody, visitation, and child support in tens of thousands of cases a year. Unlike federal courts, public schools, hospitals, or essentially any other publicly funded institution, they publish almost no performance data. There is no national database of custody outcomes, no tracking of guardian ad litem or custody evaluator recommendations against ground-truth child welfare outcomes, no aggregate ruling-pattern data by judicial officer, and — by design — no way for the public to evaluate the system that decides where their children live.
Citizens in [N] states are now compiling, through state public-records requests, the dataset that the system has not produced. The pattern of records refusals across states is itself a story.
Two pieces lay out the structural argument:
- https://achatwithai.com/blog/family-court-failure-accountability/
- https://achatwithai.com/blog/government-it-failure-accountability/ (companion piece on government IT, same pathology)
Open to a 20-minute call if there’s interest. I can connect you with people in [STATE] who have requested records and can speak to what they did and did not receive.
Thanks, [YOUR NAME] [PHONE] | [EMAIL]
Format on letterhead before sending. Treat it as a press release, not a personal note.
One Line
American family courts are the largest publicly funded decision-making institution that publishes no performance data, and the silence is structural, not accidental.
Five Numbers That Matter
The Structural Story
Why Now
For thirty years, the diagnostic capability to evaluate this system at scale was concentrated in expensive consultants and the people running the system. The cost of an honest data-driven look at family court patterns has now fallen, with widely available tools, to nearly zero. Citizens in multiple states are now actively requesting public records that, when aggregated, produce for the first time an empirical picture of who decides what, on what basis, with what consistency.
Sources & Background
A few practical observations for anyone bringing this to a reporter:
Lead with the pattern, not the case. A reporter’s filter is “is this a structural story or a personal grievance.” Pitches that lead with an individual case get categorized as the second within fifteen seconds. Pitches that lead with the data gap get read.
Offer access, not opinions. What journalists want is documents, datasets, and interview-ready sources. They do not need someone else’s analysis of what it all means; they need the raw material to do their own analysis. The most valuable thing in any pitch is “I have data nobody else has, and I can connect you with people willing to talk on the record.”
Stay calm and structural in tone. Reporters notice when a pitch reads angry, and they discount the source accordingly. The structural argument is more powerful than any individual outrage, and the tone of the pitch should reflect that.
One outlet at a time. If you pitch widely and one outlet picks it up, the others will treat it as old news. Rolling exclusivity — one outlet at a time, with a stated timeline — is the right cadence.
Two follow-ups, then move on. Once at one week, once at two weeks. After that, no response is a no.
If a reporter takes the bait and asks for more, have the following ready as a single shareable folder:
That last item is the single most consequential asset. Many pitches die at the “do you have anyone willing to be quoted” question. If you don’t have those names, the reporter will have to find them; if you do, the story is dramatically more likely to get assigned.
The story is about the system, not about any individual judge, evaluator, or attorney whose name happens to appear in your records. Bring reporters to the structural pattern. The names will surface from the data on their own — that is not your job to supply, and supplying them as the lead of a pitch turns a reform story into a vendetta story, which gets killed in editorial review every time.